John Rhoads

John has received numerous industry honors and awards during his 36 years in the financial services field. He was named one of Ticker Magazine's "Ace Advisers" for 1998. He has taught at Dallas area junior colleges and as an Adjunct Faculty member for the College for Financial Planning.

John served four years on the Advisory Board of First Trust Corporation, one of the nation's largest independent trust companies. He is also on the Board of Directors of local organizations, including Piney Woods Camp Cherith, a Christian children's camp. For over 20 years, he has taught adult Sunday School at Dallas's Grace Bible Church, where he is also an Elder.

In discussing the firm's philosophy, John says, "Our motto is 'With Integrity, Trust, and Service.' That's really what we believe. People need advisors they can trust, who'll treat them right and put their interests first. For money management and investment advice, that's Rhoads Lucca."

John and his wife, Mary, have two children and four grandchildren, prompting frequent visits to Denton, Texas and Los Alamos, New Mexico.