Rhoads Lucca Capital How We Invest

What We Believe

What We Believe About Investing

We think about investment management differently than other firms. Our passion is developing and seeking out investment strategies that create consistent returns for our clients. Returns that balance growth and safety and have a high degree of Livability.

Based on our experience actively managing accounts for more than 30 years, we believe:

  • To succeed over the long term in rapidly changing markets, our investment approach must always be both strategic and disciplined.
  • Any system must be examined to see how it performed historically in a wide variety of market conditions – all of which our clients will very likely face in the future.
  • Fundamental analysis may tell you what to buy, but it can never tell you when to buy or sell. Our processes are driven by an integration of fundamental, technical and quantitative analysis.
  • We focus on where the markets are changing now and where they are headed, not where they were three, five or ten years ago.
  • Success as an investor depends as much, if not more, on avoiding large losses as it does on large gains. We passionately pursue both in our investment strategies.
  • Buy & hold only works in bull markets. It completely fails in bear markets. Since our clients must face both, we do not buy & hold.
  • Our clients pay us to actually manage their money – changing it to meet current market conditions – not to  simply rebalance it periodically – which is what most investment firms do.